We can all make a difference by supporting trade that works for development each time we shop. A Fairtrade Town builds on what we as individuals can do by bringing people together to send a collective message. Becoming a Fairtrade Town is a shared achievement and an opportunity for local government, schools, businesses, community organisations and activists to work together. Through doing so, each individual action adds up to make even more of a difference to farmers in developing countries.
Each Fairtrade Town is unique. Some begin with a group of committed activists persuading friends, family and local shops to get involved. Others are started by a local authority as a way of taking practical action around their commitments to sustainable development. Since Garstang - a small town in the North West of England - declared itself the first Fairtrade Town in 2000, over 600 communities in three continents have worked to promote Fairtrade, increase sales of Fairtrade products and ensure more farmers in developing countries get a fair deal.
To become a Fairtrade Town, a community needs to meet certain goals that are set and monitored at national levels. Many Fairtrade Town schemes are led by national members of Fairtrade Labelling Organisations (FLO) International, while others are managed and supported by groups of organisations working together to promote fairer trade practice and policy. Contact us for more details about the Fairtrade Town scheme in your country.
All schemes involve local people and organisations working towards a set of goals. These goals are designed to increase understanding of trade and development issues and sales of products certified by independent labelling organisations dedicated to guaranteeing a better deal for farmers in developing countries. Visit resources for ideas and case studies to help meet and maintain each goal and Take Part online to speak to people making it happen in their area.